purity cleanser redesign
— may 2020
brief: support the reformulation of purity cleanser without parabens by redesigning the packaging with a cleaner minimalistic look. with the purity cleanser being the #1 selling skincare item of philosophy, this was the start of redesigning the entire philosophy brand.
lineup: 64oz, 32oz, 24oz, 16oz, 8oz, 6oz, 3oz, 2oz, 1oz
credits —
creative director: melissa mak
art director: natalie dumanian
designer: gabriela salgado
