amazing grace bergamot edt
— february 2020
brief: support the amazing grace franchise by launching an extension of the fragrance. a “twist” on amazing grace by taking one of the ingredients in the fragrance oil and increasing the intensity of it to highlight it as the main ingredient.
lineup: amazing grace bergamot 60ml EDT
credits —
creative director: melissa mak
art director: natalie dumanian
illustrator: emilie billac
designer: natalie dumanian
concepts
concept 1:
2 color line illustrations (click to enlarge)
concept 2:
full color illustrations (click to enlarge)
concept 3:
merging colors/images (click to enlarge)
