amazing grace bergamot edt

february 2020

brief: support the amazing grace franchise by launching an extension of the fragrance. a “twist” on amazing grace by taking one of the ingredients in the fragrance oil and increasing the intensity of it to highlight it as the main ingredient.

lineup: amazing grace bergamot 60ml EDT

credits

creative director: melissa mak

art director: natalie dumanian

illustrator: emilie billac

designer: natalie dumanian

concept 1

2 color simpler line illustrations

concept 2

full color illustrations

concept 3

merging colors/images

extending the “twist” collection

amazing grace jasmine january 2021

amazing grace lavender & ancillaries january 2022

amazing grace bergamot & jasmine ancillaries may 2022

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purity redesign

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calvin klein holiday program