marc jacobs perfect edt launch and in-store animation
— february 2023
brief: create a new flanker within the perfect franchise by adding an edt. the program involved working directly with designer, Jacky Blue, to design new illustrations for the carton. once designed, each element of the illustration is extracted and converted into individual high res print ready files with Spot colors.
packaging lineup: 100ml EDT, 50ml EDT, 30ml EDT, 5ml EDT, 10ml EDT, VOC, Body lotion
other assets: scent blotter cards, stickers, posters, GWPs
credits —
creative director: melissa mak
art director: natalie dumanian
illustrator: jacky blue
designer: april oberst
working with jacky blue
the process: as an illustrator, jacky solely works by putting pen to paper. she designs each element (bottle, hand, and typography) separately. once approved by marc jacobs, the sketches are scanned and sent to a production agency to digitize and prepare each spot color for print.
