ck one essence parfum intense

august 2024

brief: reignite the spirit of CK One and create brand heat for the 30th anniversary with a refreshed vision of the brand by celebrating the ultimate expression of individuality, culture and differences among the CK one tribe.

lineup: 50ml, 100ml

credits

art director: natalie dumanian

designer: ina regisford

concept 1

continuing design cues from the edt

concept 2

playing with holographic effects

concept 3

movement in music

exploring the moiré effect

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