ck one essence parfum intense
— august 2024
brief: reignite the spirit of CK One and create brand heat for the 30th anniversary with a refreshed vision of the brand by celebrating the ultimate expression of individuality, culture and differences among the CK one tribe.
lineup: 50ml, 100ml
credits —
art director: natalie dumanian
designer: ina regisford + natalie dumanian
concepts
concept 1:
continuing design cues from the edt
concept 2:
playing with holographic effects
concept 3:
movement in music
concept 4:
exploring the moiré effect
