brief: celebrating the 20-year legacy of fantasy, the “did it again edition” flanker reimagines the fragrance. the conceptual direction draws inspiration from the britney spears’ “oops!… I did it again” music video—an iconic pop-culture moment that also marks its 20-year anniversary. visual cues from the video inform the design language, blending a futuristic feel with playful sensuality.

lineup: 30ml edt, 100ml edt, model ad visual + croppings, product ad visual + croppings, social images, digital banners, guidelines.