philosophy fragrance redesign

concept 1

following design cues from the skincare repack

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FRAG_REPACK_CONCEPTS__1B.jpg
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FRAG_REPACK_CONCEPTS__1D.jpg

concept 2

typography forward with grace as the main message

FRAG_REPACK_CONCEPTS__3A.jpg
FRAG_REPACK_CONCEPTS__3B.jpg
FRAG_REPACK_CONCEPTS__3C.jpg
FRAG_REPACK_CONCEPTS__3D.jpg
FRAG_REPACK_CONCEPTS__3E.jpg
FRAG_REPACK_CONCEPTS__3F.jpg

concept 3

simplicity with negative space

FRAG_REPACK_CONCEPTS__2A.jpg
FRAG_REPACK_CONCEPTS__2B.jpg
FRAG_REPACK_CONCEPTS__2C.jpg
FRAG_REPACK_CONCEPTS__2D.jpg
FRAG_REPACK_CONCEPTS__2E.jpg