all designs below are based on real projects.
some eventually became part of cancelled programs. others went through a few design phases before taking a turn to be rebriefed into an entirely new program.
kylie skincare packaging redesign
brief: extend the kylie skincare line with new products based on gen z skincare needs, while also building up on the core products by redesigning the packaging to bring consistency to the entire line.
role: primary pack design
boss skincare launch
brief: “treat your skin like a boss”. launch the first ever “boss” by hugo boss skincare line targeted to millennial men, inspired by the new refresh of the brand.
role: art direction and concept design
philosophy fragrance redesign
brief: following the success of the skincare redesign, the fragrance category was up next for a redesign. concepts ranged from following the skincare design to branching out into new design formulas.
role: art direction and concept design
ck one edp limited edition design
brief: continue the ck one fragrance by introducing an edp with a limited edition design that breaks the traditional ck one codes and can be relevant to Gen Z.
role: art direction and concept design
tiffany and co. fragrance launch
brief: the most exceptional and unique tiffany and co. jewelry comes from a fusion of artistry and craftsmanship using time-honored techniques and modern innovations. this launch is an ode to tiffany’s masterful approach to jewelry.
role: art direction and concept design